Understanding what initial mobile connectivity is, and its benefits

                          ?eSIM connectivity

                          Thales shortlisted Global Mobile Awards 2020 banner.jpg

                          More than 7 billion eSIM-compliant consumer & IoT devices are expected to be shipped by 2025 (source: Counterpoint - July 2019).

                          The introduction of eSIM has pushed all mobile ecosystem players to reconsider the entire connectivity user journey, in particular for mobile subscription provisioning and activation.

                          In short, the very question is:

                          How to remotely deliver mobile connectivity to eSIM-compliant devices at their first use (as they come unconnected by default), while maintaining -or even- improving the user experience subscribers were used to with traditional SIM cards?

                          To date, eSIM-equipped devices have had to rely on some form of primary connectivity (e.g. WiFi, smartphone tethering via Bluetooth, bootstrap...) before activating a full mobile subscription.

                          It let all players involved (end-users, mobile operators, OEMs,...) with a sensation of incompletion and technical limitation in terms of user experience.

                          Thales Instant Connect relies on a revolutionary mobile connectivity mechanism which allows OEMs and mobile operators to remotely and automatically provide a mobile pre-bootstrap subscription to any unconnected eSIM-ready device at first power-on.

                          Initial pre-bootstrap mobile connectivity for consumer & IoT devices: challenges for OEMs, mobile operators, and end-users

                          Current initial connectivity methods for eSIM-subscription activation let all players involved (end-users, mobile operators, OEMs...) with a bitter taste in terms of users experience:

                          1. Challenges for OEMs.

                          When consumer device OEMs want to add mobile user experience to their devices, they need to rely on  Wi-Fi, tethering or to pre-provision devices with a connectivity subscription during the manufacturing process before activating a full mobile subscription. Thus introducing constraints to the end-users or increasing manufacturing and logistics complexity and costs.

                          2. Challenges for mobile operators.

                          When mobile operators want to sell devices with their own mobile subscription, they have to rely on first Internet connectivity (e.g. WiFi or smartphone tethering via Bluetooth) to allow the mobile device to connect to their back-end in order to retrieve the operator's eSIM-based mobile subscription. Thus it lengthens the subscription activation process and alters the overall user experience.

                          Alternatively, they can rely on a profile pre-provisioned into the device in the OEM's factory. But it results with higher lead times and increased logistics complexity while adding unnecessary costs coming from devices with low activation rate.

                          3. Challenge for end-users.

                          When end-users wish to activate their eSIM-based mobile connectivity subscription onto their newly acquired eSIM-compliant device, they first have to rely on non-cellular Internet connectivity (WiFi or Bluetooth) to retrieve their final mobile subscription. It is time-consuming, possibly not free and may simply fail, providing a poor and painful user experience.

                          A new era in effortless mobile connectivity for consumer and IoT eSIM-ready devices

                          Thales Instant Connect allows OEMs and mobile operators to remotely and automatically provide initial mobile connectivity to genuinely offline eSIM-enabled devices at power on, wherever they are, while drastically simplifying OEMs' supply chain and enhancing the user experience.

                          eSIM-ready IoT devices can now connect to a mobile network even if they haven't been pre-provisioned with a mobile subscription during the manufacturing process, and don't need any sort of initial connection.

                          This revolutionary pre-bootstrap solution relies on a disruptive technology that leverages the signaling network to retrieve a first initial mobile subscription that will grant mobile connectivity to further download operational mobile subscriptions.

                          In the same time, it is fully compliant with GSMA's Remote SIM Provisioning specifications and solutions such as eSIM management and Subscription Management Discovery Service.

                          A multi-awarded mobile connectivity solution 


                          In January 2020, Thales Instant Connect has been nominated among the finalists of GSMA's Global Mobile Awards 2020, the most prestigious awards in the mobile industry, in the category "Best Mobile Technology Breakthrough".

                          The winners will be announced during the #GLOMOAwards Ceremony to be held on Tuesday, 25th of February in Barcelona during the Mobile World Congress Exhibition.

                          It has won 2 awards in 2019.

                          1. Juniper Research has awarded the Future Digital Award 2019 to our solution.

                          2. Gemalto-Instant Connect-Smart City Innovation of the Year-Award 2019 Badge

                          3. Thales Instant Connect has won the IoT Global Award 2019 for Connected Health or Wearable Technology 
                            Gemalto-Instant Connect-Smart City Innovation of the Year-Award 2019 Badge.png

                          The IoT Global Awards reward the most innovative IoT applications, or the apps that are most valuable or beneficial (to both user & provider) and which advance the cause of the Internet of Things.

                           Thales named "Global IoT Innovation Vendor of the Year" in 2020


                          In addition, Thales earns the prestigious award of "Global IoT Innovation Vendor of the Year" in 2020 from the IoT Breakthrough Award program. 

                          Connecting an eSIM-compliant device to the web becomes a no-brainer

                          1. Benefits for OEMs.

                          OEMs can now easily provide mobile connectivity to new devices at first power-on while avoiding to preload mobile connectivity subscription bootstrap during the manufacturing process.

                          It allows to drastically simplify supply chains, shorten production time, improve time-to-market delivery lead times and save costs.

                          OEMs can now make available in-built mobile connectivity to any device, easily and faster, providing their final end-users with a seamless user experience for accessing the Internet wherever they are.

                          2. Benefits for mobile operators.

                          Mobile operators can now fully control the delivery of their connectivity data plan to their eSIM-ready device users, increasing customer stickiness/loyalty. It greatly simplifies the activation of mobile subscriptions onto eSIM-compliant devices of their users.

                          It facilitates the pervasiveness of cellular technology into existing non-connected devices (smartwatches, wristbands, PCs…) and new categories of devices (pet trackers, coffee machines….), thus increasing the number of mobile connections per user.

                          It introduces a new way for mobile networks operators (MNOs) to activate the eSIM connectivity without WiFi/Bluetooth and without assigning the network resources ahead of time, these are only assigned when they are really needed. It prevents MNOs from preloading profiles in devices with low activation rates.

                          3. Benefits for end-users.

                          End-users can enjoy true out-of-the-box user experience when activating their eSIM subscription on their new eSIM-compliant devices.

                          This solution greatly simplifies eSIM subscription activation:

                          • It avoids looking for a WiFi hotspot and set up the WiFi connection configuration in the device settings before activating a cellular subscription.
                          • It also saves them time and hassle by avoiding to use smartphone tethering.

                          Seeding instantaneous eSIM connectivity everywhere

                          Such an ambitious purpose could be matched only with the support of major key players. That's what we've started doing.

                          "Qualcomm is excited to see the Thales Instant Connect solution eSIM and its potential to simplify eSIM sourcing for OEMs and the ability to quicky connect Snapdragon powered Always Connected PCs and other devices for consumers and enterprise", said Miguel Nunes, Senior Director Product Management at Qualcomm Technologies

                          “PCs with LTE connectivity improve a user’s experience by giving them productivity wherever they
                          are, and we have a longstanding relationship with Thales to help realize this goal. Extending this
                          collaboration will enable easy integration of truly instantaneous mobile connectivity into all
                          Windows PCs. We look forward to the first wave of devices incorporating Instant Connect
                          technology accelerating this exciting transformation", said Shai Guday, Partner Group Program Manager, Microsoft Corp.



                          4 ways to activate eSIM-capable consumer IoT Devices

                          i. QR code / ii. By-default SM-DP+ address / iii. Root Discovery Service / iv. Initial connectivity.

                          Read more 

                          Juniper Research grants Thales Instant Connect a Future Digital Award for Technology and Innovation 2019

                          Read more 


                          • IoT essentials & consumer eSIM training

                            Ensure you understand the key factors when deploying your eSIM & Remote Subscription Management solutions.

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